ChatGPT Advertising

We assess the product or service, buying process, target market, and existing acquisition channels. We identify situations in which your offer could be relevant and the action the campaign should encourage: an enquiry, registration, or purchase.

Before planning a launch, we check account access, market and business-category eligibility, and the capabilities currently available in ChatGPT Ads Manager. These checks inform a concrete campaign plan and the first tests.

We create ad copy, headlines, and visuals, develop offer messaging, and adapt images to the selected advertising format. The work reflects your brand’s tone, the customer’s need, and the page the ad will lead to.

We develop ad variations to test which message presents the offer most clearly. We agree the content with you, check its accuracy, and review it against the platform’s requirements.

We check that people who click an ad find what it promised: a clear offer, the information they need, and an understandable next step. We review the page’s content, mobile experience, speed, forms, and purchase journey.

Where needed, we prepare the structure and copy for a new landing page or improve an existing one. We implement changes ourselves or coordinate them with your website specialists and verify the result.

When ads lead to an online store, accurate product information matters too. We can also help organize product data and catalogs.

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We help organize the advertising account and required access, build the campaign structure, upload approved ads, and set the agreed budget. Campaign settings follow the objectives and the capabilities available in the account.

Before launch, we check links, consistency between ads and landing pages, measurement settings, and campaign statuses. We also monitor ad review and resolve issues that prevent campaigns from going live.

We manage active campaigns by monitoring spend, ad statuses, and performance, and updating offers and advertising material. When an issue appears, we investigate its cause and make the necessary changes.

The work reflects your business situation, including seasonality, changes to the offer, product availability, and your team’s capacity to handle enquiries. We can prepare a one-off launch or take on ongoing campaign management.

We begin with an agreed test budget, timeframe, and a clear question to answer. We compare ad messages, offers, or landing pages, planning changes so their effect can be understood.

The data informs what to continue, change, or stop. We discuss advertising spend separately from our service fees. Budget increases follow performance and business capacity, rather than impressions or clicks alone.

We set up campaign link tagging and website analytics, and verify that enquiries, registrations, or purchases are being recorded. Where available in the account and appropriate for your situation, we implement the platform’s conversion measurement tools.

Reporting connects advertising spend and traffic with meaningful business actions and enquiry quality. We explain measurement limits, assess differences between platform and website data, and provide conclusions and priorities for the next stage of work.

ChatGPT advertising consists of paid, clearly labelled ads that are separate from generated answers. Buying advertising does not provide a way to change ChatGPT’s answers or purchase organic recommendations.

GEO work helps make website content easier for generative search systems to find and understand. If paid reach and organic visibility are both relevant, we can plan both areas of work and assess their results separately.

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